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A-Z Glossary For Good TV Marketing – Part 3
Wrapping up my manual of TV Marketing metrics – we kick off with digital and TV worlds merging. P – Programmatic TV Traditional ad slots were once bought and sold over the phone, but automated trading...
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Why GDPR Changes Everything…for the Better
More than 18 months ago, GDPR was released into the EU statute books as a set of enforceable laws. Do you remember the ridiculous frenzy at the time? It was as if the world was going to come to an end...
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How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?
We recently held our inaugural client event, welcoming Sales and Marketing leadership from some of the largest Sales and Relationship management forces in North America. What’s the biggest challenge...
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AI Takes Center Stage at Web Summit 2019
Having just walked a zillion miles during Web Summit 2019, I am finally catching my breath and able to reflect upon the events of the last three days. Heralded as the largest tech show in the world by...
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2020 Marketing Predictions – Part 1
What’s next for Marketing is something we talk about A LOT at 6sense. The industry moves at the speed of light (at least, it feels that way) and marketers are expected to stay one step ahead — even...
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2020 Marketing Predictions – Part 2
They say that as long as you’re keeping a pulse on the latest and greatest Marketing trends, you won’t fall behind. But, even that can be a job in and of itself. Luckily, the 6sense team has made it...
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What’s in a Face? The Challenges and Rewards of AI-Fueled Facial Recognition
As you may know from some of my previous posts, I’m really keen on facial recognition for lots of applications, particularly events. But, as with a lot of new technologies, it’s taking time to really...
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Virtual Event Planning Tips During a Global Pandemic
I don’t think any of us have seen such a rapid change in the world as we’re seeing right now with the current global pandemic upon us. Obviously, the Events industry is one of the first to be hit, and...
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How MarTech Leaders Unlock CRM Success in 2020 and Beyond
FACT: Internal organizational psychology related to tech implementations differ dramatically! MarTech leaders responsible for their organization’s sales and marketing tech stack can expect smooth...
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Improving Cognitive Diversity For Rich Benefits To Your Business
A cognitively diverse workplace, where a variety of perspectives are heard and valued, is fundamental to success in an increasingly complex marketplace. As research from the Boston Consulting Group...
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